rubrik-awards

Sven Beckman, Freelance Copywriter
Stockholm Sweden

 
Agencies: JWT, Shaerven, J Walter Thompson (Art Director, then copywriter) Hall & Cederquist annonsbyrå, Sydow Nyberg Belvert SNB, ZipZap, HC/Young & Rubicam, Håwi/EuroRSCG, Stenströms & Co, Benny Ljungblad, Grey Observera. (freelance) Tidbit designs, HundraElva, Trigon, Typonova, Corecomp, Hinds, Mercurius, Roder, TheCollective, Leo Burnett
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Clients: (since 1982)
Ford (trucks), BokAkademien (bookstores), Semper (foods), Wettex (brand), Wasa (crisps bread), Konsum (conceptual), KF Juvel (pasta), Cederroths (spring water, health, roll aids), Mejerierna (dairies, juices), ARLA, SMR (foods), SE-Banken (banking), Skandiakonsult (consulting), Intersport (stores), Spardelegationen (gov), ABU Garcia (sports fishing world-wide), Ingenjörsförlaget Ny Teknik (publisher), Kosta-Boda (crafts & glass), Silverdalen, Svenskt Papper (paper stock), DagsPressen, Skapa Publishing, SJR Resebyrå (travel agency), Tarkett (flooring), Turistrådet (Sw tourist board), Ur & Penn (watches & pens stores), Telemedia (Yellow pages), Hagenfeldt (fashion stores), Texaco (petrol stations), Systembolaget (our one and only in vines&spirits), Apple (local & European concepts), Trygg Hansa SPP (inshurance), Telia (telecom), Frionor (frozen foods), Margarinbolaget-VdB Foods (margarine, souces etc), Reebok, Mitsubishi (phones), Rent-a-Fountain (syndicated water), IVA Ingenjörsvetenskapsakademien (Sw Academy of Ingineering Sciences), Pagina (publishing), Björnkläder (pro outfits), Sky City (airport design), Mannesmann Rexroth (industrial automation), Microsoft (Windows, Office etc), Nokia (pan-European concepts), Banco (funds), Primus (outdoor gear), ACO (skin care), Europolitan (telecom operator, now Vodaphone, Telenor), Naturbild (photoimage agency), Carl Lamm (office machines), Atlas Copco (tools), Alfred Berg/AMRO (capital), Panini (catering stores), Volvo (official merchandise), SafeSide (IT security), Skogshem & Wijk (conference center), Prodoc (office machines), IF... (insurances), Nordlys Optik (optics, glasses), Elanders (printers), Shurgard (self-storage), Samtida Sällskapet (contemporary art society).
 
   
 
 

Golden Egg Silver, conceptual brand pasta introduction.

 

Client: Konsum (Coop). Agency: Hall & Cederquist. Art director: Johan Sten.
 

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Silver Lion Cannes (Samarin) & Golden Egg Diploma, Salvekvick.

 

Client: Cederroth. Agency: Hall & Cederquist. Art director: Olle Mattson.
 

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Pending samples; Samarin TV-spots, Savett & Loka spring water...

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Nordic campaigns & pan-european pilot campaign.

 

Client: Nokia. Agency: Grey Observera. Art directors: Jörgen Walldén & Björn Kussovski.
 

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Pending samples; TV-spots "Let's talk about it", Outdoor "crop circles" & DM

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Golden Egg Diploma, print campaign.

 

Client: Svenskt Papper. Agency: Hall & Cederquist. Art director: Lars Hall.
 

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Pending samples; posters, print & DM

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Golden Egg Silver & Dipomas, Thight Lines campaigns.

 

Client: ABU-Garcia (sports fishing gear world-wide). Agency: Hall & Cederquist. Art director: Anders Wester.
 

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Pending samples; colour poster, Thight Lines catalogues, print & POS material

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Golden Egg Diploma, Introduction campaign.

 

Client: Hagenfeldt (fashion stores). Agency: Sydow Nyberg Belvert. Art director: Ann-Marie Wessman.
 

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Golden Egg Silver, Olympic bread campaign.

 

Client: Wasabröd (Sw crisps). Agency: Hall & Cederquist. Art director: Tom Hedquist.
 

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Golden Egg Diploma, attitude campaign, the one & only retail monopoly swedes love to hate.

 

Client: Systembolaget. Agency: Sydow Nyberg Belvert. Art director: Ann-Mari Wessman.
 

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Golden Egg Silver & Diplomas for 5 years, continuing book store concept.

 

Client: BokAkademien. Agency: Hall & Cederquist. Art directors: Lars Ohlsson & Göran Wengelin.
 

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Golden Egg Diplomas, Discover Sweden Campaign.

 

Client: Turistrådet (Sw Tourist board). Agency: Hall & Cederquist. Art director: Tom Hedquist.

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Golden Egg Diploma, Book of contemporary Copywriters.

 

Client: BRI (type setter). Agency: Pro Bono. Art director: Jerker Belvert.
 

1275 nedslag
Det här stycket skrevs för en bok med tillämpad typografi tillsammans med Jerker Belvert för Bri Sätteri: Vi lät 20 mer eller mindre kända copywriters mer eller mindre frivilligt, hosta fram en text som Jerker typograferade ca 6 punkter stort. Detta var mitt bidrag

 
 
 

Är du beredd?

Alla människor har en uppgift och ett ögonblick av storhet.
Detta är historien för alla som väntar på sin uppgift.
Den handlar om en resande symfoniorkester. The Ashland High School Symphony Orchestra. Tillsammans 61 unga amatörer från en namnlös liten håla undanstoppad mellan alla storstilade platser i Amerika.
Sommaren -86 reser de runt i Europa och bjuder en blandad publik ur sin klassiska repertoar. På kvällen den 24 juni kl 8, packar de upp sina instrument på en liten restaurang vid en bergsjö utanför Salzburg. Ett tjugotal överrumplade matgäster lägger ner besticken.
Ett larmande kaos medan man stämmer instrumenten.
En förväntasfull tystnad. Utsikten över sjön och bergen utanför mörknar.
Orkestern spelar upp.
Publiken sitter trollbunden i två timmar. Öron masseras och befriade ögon vandrar drömmande runt och söker fäste. Längst bak i fonden, står en pojke utan instrument. Lyssnar orörlig, lite kraftig och med blossande hy. Vad spelar han för roll i stycket?
Då får pojken liv.
Han tar upp sina cymbaler.
Kra-ssang . . . !
Kra-sssang . . . !
KRA-SSSSANG!
Tre slag som får världen att skallra.
För dessa tre slag i luften, har pojken gjort en resa över halva jordklotet för att finnas här och nu. Men utan honom skulle de andra inte kunnat fullborda Anton Dvoráks symfoni Från nya världen.
Kanske spelar du själv en roll, fast i en mycket större orkester.
Lyssna.
Håll ditt instrument redo.
Din tid kommer.

 

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Pending samples; Book

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Silver, the 100-watter, MS-Windows introduction & direct marketing campaign.

 

Client: Microsoft. Agency: Grey Observera. Art director: Anders Lindmark.
 

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Pending samples; TV-spots, print & DM

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Microsoft Office, Introduction & direct marketing campaigns.

 

Client: Microsoft. Agency: Grey Observera. Art director: Anders Lindmark.
 

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Pending samples; posters, print, in-store & DM

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Golden Egg Silver, outdoor campaign.

 

Client: Spardelegationen (Gov). Agency: Hall & Cederquist. Art director: Johan Sten.
 

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Yellow Pages, Ad & Print campaigns.

 

Client: Telemedia (Sw Yellow Pages). Agency: SNB. Art director: Jan Forsberg.
 

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Golden Egg Diplomas, outdoor & direct marketing campaigns.

 

Client: Ny Teknik (publication/publisher). Agency: Hall & Cederquist. Art director: Kjell Martinsson.
 

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Pending samples; Outdoor campaign, ads, booklets & DM

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Arla, Milk and JO-juices campaigns.

 

Client: Arla (dairy products). Agency: Hall & Cederquist. Art director: Johan Sten.
 

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Pending samples; Ads, In-store materials & "Gårdskampanjen", 59 milk packages...

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Golden Egg Diploma, ad campaign.

 

Client: Tarkett (flooring). Agency: Hall & Cederquist. Art director: Hans Embrink.
 

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Pending samples; Series of spreads

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Primus Outdoor, Ads, print, POS marketing & packaging.

 

Client: Primus. Agency: Tidbit. Art director: Petter Antonisen.
 

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Stores (whatches), TV-spot pilots.

 

Client: Stjärnurmakarna (stores). Agency: Trigon. Art director: Magnus Nordström.
 

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Pending samples; TV spots, print campaign

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Various Business-to-Business campaigns.

 

Clients: Apple, Atlas Copco, Alfred Berg/AMRO, Cordio, Björnkläder, Behrendsen, EMLO, Ford, IngenjörsvetenskapsAkademien/IVA, Mannesmann Rexroth, Skapa Publishing, Svensk Industriförening/SINF, Atlas Copco Berema Tools, Skogshem & Wijk Conference Centre, Volvo Official Merchandice, 3Nine, Telia, Trygg-Hansa/SPP, Bold Printing Group, Pagina, Painini Catering, Preducto, Prodoc, SafeSide, Dagens Handel, etc.
Agencies: HC/YR, Orkan, Håwi, RSCG, Mercator, Trigon, Typonova, Stenströms, Magenta, Roder, HundraElva, Hinds, Mercurius etc.
Art directors: Various.
 

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Chevrone Jaguar and Land Rover Stockholm.

 

Client: Chevrone Bil. Agency: Typonova. Art director: Christer Jansson.
 

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Company 10-year Aniversary Event materials.

 

Client: Recip (health & medicine). Agency: Typonova. Art director: Christer Jansson.
 

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Sven Beckman (since 1982)
 

 

JWT & Schaerven (Art Director)

1978-1982

Hall & Cederquist (Copywriter)

1982-1989

Sydow Nyberg Belvert (Copywriter)

1989-1991

Freelance (Copywriter, CD, Ghostwriter, Pixel artist, Webmaster)

1992-present

 

Agencies: JWT, Shaerven, J Walter Thompson (Art Director, then copywriter) Hall & Cederquist annonsbyrå, Sydow Nyberg Belvert SNB, ZipZap, HC/Young & Rubicam, Håwi/EuroRSCG, Stenströms & Co, Benny Ljungblad, Grey Observera. (freelance) Tidbit designs, HundraElva, Trigon, Typonova, Corecomp, Hinds, Mercurius, Roder, TheCollective, Leo Burnett m fl.

 

 
   
 
 
Awards & Samples listing